Organisation

Baobab Group

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Organisation general information

Organisation name: 

Baobab Group

Founding year: 

2005

Country: 

France

Total number of staff: 

4 100

Resources dedicated to microfinance: 

4 100

Percentage of microfinance activities: 

100%

Type of organisation: 

For profit

 

Financial institution

Organisation's contact person

Contact person: 

Florence HOVSEPIAN

Address: 

1 rue de GRAMONT
75002
PARIS
France

Website:

https://baobabgroup.com/fr/groupe-baobab/

Phone: 

+33682328650

Organisation summary

Mission: 

Baobab is a financial services group with operations in Seven countries on the African continent and one province of China. Via its subsidiaries, Baobab provides financial services to half a million micro-entrepreneurs and small businesses, fulfilling its mission of broadening access to finance among those underserved by traditional banks. Our global range of products includes micro-loans, savings solutions, transaction and daily banking services as well as innovative banking products like mobile payments, digital nano loans and pay-go solar products. Our 4,000 team members work together to make financial services more accessible, inclusive and transparent.

Countries of intervention: 

Africa

Asia

Areas of intervention: 

Please indicate any innovations in your microfinance program planned for the coming year: 

We will continue with a 360° approach: Baobab is the partner of choice for entrepreneurs, regardless of channel :

• Phygital approach, with customer preferred channel, all channels being available (agency, correspondant, CRC, mobile, messenging, web…)
• Full range of financial products (directly or through partnerships): loans, savings, current account, payments, insurance
• Process optimization (automation, focus on added value)
• Value chain integration (beyond financial products)