New Scale2Save Report: 'Unpacking the customer through demand side data'

Jul 27, 2022

The World Savings and Retail Banking Institute (WSBI) programme for financial inclusion, Scale2Save, has launched the sixth case study of its Savings and Retail Banking in Africa research series. The publication 'Unpacking the customer through demand side data' gives examples of financial service providers who have used public data to develop customer-centric products and services. It includes examples from WSBI members Awash Bank Ethiopia, BRAC Uganda Bank Limited and Zambia's Zanaco.