Customer empowerment is about creating and maintaining a lasting and valuable relationship that will help meet business goals and achieve meaningful financial inclusion. In this Talk, Antonique Koning drives us through different client and financial services providers 'experiences around the world that show that with a better understanding of the lives of poor customers, providers can offer relevant and long-term value services that will empower them to make financial choices.
From the 'Digital and customer-centric solutions: a TED-style session' at the European Microfinance Week 2017