Inez Murray is CEO of the Financial Alliance for Women and a recognized global expert in understanding consumer demand among low-income people for quality financial services. In this article, Inez discusses the opportunity represented by the female economy and how financial institutions can best serve it. She overviews the business case for serving the women’s market by highlighting aggregate performance from the Financial Alliance for Women’s members. The Financial Alliance for Women is an international consortium of financial institutions dedicated to championing the female economy. Its members work in more than 135 countries to build programs that support women with access to capital, information, education, and markets and are being recognized for their leadership role in driving the industry forward, all while growing their businesses in a sustainable way.
