Author: Inez Murray - Financial Alliance for Women
Although a lot of progress has been made, women are still disproportionately excluded from the formal financial system and make up more than half of the world’s unbanked population. There is also a significant opportunity to serve those women that are banked, more deeply. The female economy is a bigger than the GDP of China and India combined, but the financial services industry is still only beginning to unlock its full value. Financial institutions can positively impact their bottom lines and build a loyal customer base by serving the women’s market well.