As International Women’s Day comes around once more, the stubbornness of the gender financial inclusion gap lingers in my mind. Despite progress in women’s financial inclusion, the gender gap in account ownership has remained persistent - at 9% since 2011. I cannot help but think about Albert Einstein’s quote that “insanity is doing the same thing over and over and expecting different results”. As a collective global community, we need to do things differently; think differently and intervene differently. Thinking through the barriers to women’s financial inclusion, the persistence of the gender financial inclusion gap is not surprising. Financial services are introduced in contexts and ecosystems that have their own dynamics - which grants privileges for some and presents obstacles for others. Those barriers are often intricately interwoven. When it comes to financial inclusion, women face a broad range of barriers. Despite obvious differences in individual circumstances and needs, many women - particularly low-income women in developing contexts – share common features.