2019 marks ten editions of the European Microfinance Award and to celebrate, e-MFP has decided to reach out to the previous winners, for a ‘where are they now?’ blog series, published throughout 2019, to look at what they have been doing with their initiative since they won, and how the winning of the Award has helped, and what plans they have in store. In 2010, the theme of the Award was 'Value Chain Finance', focusing on stimulating and promoting inclusive financial schemes that contribute to the evolution of value chains in developing countries. A value chain is a vertical alliance between different independent enterprises, collaborating to achieve a more rewarding position in the market. Harbu of Ethiopia won for its initiative to finance the soy bean value chain as a response to market demand generated by a shortage of cow milk in Jimma city, in Oromia state. The initiative sought to strengthen horizontal linkages with farmer marketing organisations and vertical linkages with retailers and women's associations that are processing and producing soy milk. The initiative created market opportunities for producer-farmers and employment opportunities for urban women and youth. At the same time, it improved families’ nutrition, especially for children and women. Harbu provided financial services to most of the actors across the value chain, from the individual producers all the way to retailers.